Your homepage is the first impression for most of your audience. It’s where they decide if your product is worth exploring. But most startup homepages are either too vague or too complicated.

Here’s a simple way to write a homepage that converts — even if you’re not a marketer.

Start With a Strong Headline

The headline should explain what you do and who you help in plain English. Skip buzzwords. Be specific. Try this format:

“We help [audience] do [task] without [annoying pain point].”

Example: “We help therapists manage client billing without chasing paperwork.”

Subhead Should Reinforce the Value

This is where you add context. What makes your product different? Why now? Keep it short. Use this format:

“A [product type] built for [use case], not just features.”

Call to Action That’s Clear

Your button should say exactly what will happen. “Get Started Free” or “Book a Demo” works better than “Learn More.” Make sure the button appears in the top half of the screen.

Next: Add Social Proof or Results

If you have numbers, testimonials, or recognizable partners, show them here. Don’t bury the proof. Founders often forget how much trust needs to be built in seconds.

Optional: Product Preview

Include a screenshot, short video, or walkthrough GIF that helps someone visualize your product in action. Even better if you can label key features.

End With a Simple CTA Repeat

As someone scrolls, give them a second chance to click. This time, use a softer variation. “Try it free” or “See how it works.”

Keep It Skimmable

Use short paragraphs, bold keywords, and enough white space. Your homepage isn’t a brochure. It’s a conversation starter.

Need a Second Set of Eyes?

We review startup homepages, rewrite key sections, and help you turn bounce traffic into booked calls. Send us your URL and we’ll take a look.

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Early-stage startups often can’t afford a full marketing team. But that doesn’t mean you need to fly blind. With the right tools and a focused strategy, founders can build real momentum without becoming full-time marketers.

This guide breaks down a lean marketing setup that gets results while keeping your calendar sane and your runway intact.

Step 1: Pick One Channel to Own

Trying to post on five social platforms with zero strategy spreads you thin. Instead, pick the one channel where your audience already hangs out. For B2B startups, that’s often LinkedIn. For B2C, try Instagram or TikTok.

Post consistently and speak to one pain point at a time. Show behind-the-scenes work. Share what you're learning. Invite interaction.

Step 2: Capture Interest Automatically

You need a way to collect emails or contacts as people engage with you. Use a tool like Tally or Typeform to build a simple interest form. Embed it on your site or link to it from your social bio.

Connect your form to a lightweight email tool like Mailerlite or ConvertKit. Set up a basic follow-up series that delivers value and keeps people warm.

Step 3: Repurpose, Don’t Reinvent

Turn one blog post into three social posts. Turn a webinar into a highlights video. Use AI to help rephrase and repackage content. Tools like ChatGPT or Copy.ai can help you spin one idea into five formats.

The goal is consistency, not constant reinvention.

Step 4: Talk Like a Human, Not a Brand

Your early content doesn’t need to sound corporate. Speak in your voice. Be specific. Share the challenges you’re solving. When people feel like they’re learning with you, they’ll stick around.

Step 5: Track One Metric That Matters

Don’t drown in analytics. Pick one outcome — like form submissions, demo requests, or email replies — and track how each post or campaign supports it.

Marketing Is Just Storytelling With a System

You already have the stories. You’re building the product, talking to users, and solving real problems. Add a system and you’ll build momentum without adding headcount.

Want Help Setting Up a Founder-Sized Marketing Stack?

We help founders create content systems, choose tools, and automate follow-up — all without hiring a team. Let’s build your marketing engine together.

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