Idea overwhelm is a good problem — but it can still stall your startup. When your roadmap is full of features, requests, and “someday” items, it’s hard to know what to actually build next.
This guide shows how to prioritize ruthlessly so you can ship faster and focus on what really moves the needle.
Step 1: Set a Clear Goal for This Quarter
Everything on your roadmap should serve one priority. Are you validating demand? Improving retention? Launching a new offer? Get aligned before you pick features.
Step 2: Score Every Idea
Use a simple scoring model like RICE or ICE to compare ideas. For example:
- Impact: How much does this help users succeed?
- Ease: How simple is it to build and maintain?
- Confidence: How sure are we this solves a real need?
This helps you cut low-impact ideas and avoid pet projects.
Step 3: Watch for False Urgencies
Just because a user asked for it doesn’t mean it needs to be built. Ask why they want it and what they’re trying to accomplish. You may be able to solve the same problem another way.
Step 4: Build a “Later” List
Don’t delete good ideas. Move them to a “Later” list and revisit each quarter. This keeps your current roadmap focused while still preserving valuable insights for the future.
Step 5: Ship Small, Measure, Repeat
Don’t wait until everything is perfect. Build the smallest version of a feature that still delivers value. Launch it, learn from it, and keep improving.
We Help Founders Build Roadmaps That Actually Work
If you’re stuck in planning mode or overloaded with feedback, Bramble can help you sort what to build next. Let’s clear the path and move forward.